Password Error: Interaction Design Foundation
The Scenario
Write a password error message for a login form on an online learning platform in which the user enters an incorrect password.
“That email or password doesn’t match our records. Please try again.”
The Brand Context
The Interaction Design Foundation (IDF) provides accessible, high-quality design education. Its brand voice blends expertise with approachability—clear, respectful, and supportive. A password error message should maintain that balance: informative without being cold, and empathetic without being overly casual.
My Approach
Necessary
The content informs the user that their login credentials don’t match the system’s records. This is essential feedback in any authentication flow.
Clear
“That email or password doesn’t match our records.” communicates both possible sources of error without overcomplicating the message.
Concise
The message is efficient—two short sentences that communicate both the issue and the next step. It’s long enough to be clear but brief enough to avoid frustration.
Useful
By mentioning both email and password, the message covers all potential input errors. It closes with a simple “Please try again,” prompting the user toward the correct action.
Conversational
The direct phrasing feels natural and human, while still maintaining professionalism. It removes unnecessary filler while keeping the tone polite and approachable.
Branded
This phrasing fits IDF’s tone: thoughtful, human, and learner-oriented. It balances professionalism with warmth, reflecting the organization’s emphasis on design empathy and inclusivity.
Key Decisions
Began with “That” to make the message sound more direct and confident while maintaining empathy
Chose non-blaming language to reinforce a supportive, learner-focused experience
Combined clarity and empathy to ensure users feel guided, not at fault