Strategy | Design | Content

I believe great design is about making the complex feel clear and the meaningful feel accessible.

Whether it's helping someone find the right story to read, understand a brand's value, or navigate an experience, my work has always centered on a fundamental question: How do we structure information and interaction so people can make sense of what they encounter?

My creative communications work draws from both UX content design principles and design strategy approaches, rooted in:

  • Deep research - diving into sources, finding patterns, and synthesizing insights that aren't immediately obvious

  • Systems thinking - designing frameworks and principles that work at scale, not just one-off solutions

  • Strategic clarity - translating complexity into actionable direction that teams can use independently

  • Collaborative facilitation - bringing stakeholders along the journey, aligning perspectives through workshops and co-creation

Background

My path has been deliberate, if not traditional.

I started in journalism and publishing—reporting cultural features for The Washington Post and working editorially at Penguin Random House. This taught me how to structure narratives, guide reader attention, and create moments of insight. I learned that great editorial work isn't just about writing—it's about designing an experience of discovery.

That led me to brand strategy at Lippincott, where I spent four years helming communications strategy projects for cultural institutions, transportation companies, and established corporate brands. I conducted strategic research, facilitated stakeholder workshops, and developed content systems that worked across dozens of touchpoints. My work helped clients like Bombardier, NYC Pride, and The New York Historical articulate their value and connect with audiences in meaningful ways.

What I loved most was the strategic problem-solving: understanding complex business challenges, synthesizing research into frameworks, and creating systems others could use to make good decisions. What I wanted more of was working on experiences where I could think holistically—not just about content, but about visual design, interaction, information architecture, and how all these elements work together to guide someone through a journey.